“MOX” is a Latin word that means “immediately”, “soon”, “directly”, but also in the modern language stand for “nuclear fuel”. Italy is the nest of Latin language, especially Rome where all our team comes from. Latin was brought to Rome around 1000 BC by Indo-Europeans and that’s why we strongly believe Latin can still speak nowadays to an international audience. We are talking about an elitist audience, above any social background, who often uses latin phrases that survived in centuries in their daily life. The evidence latin has no frontier can be found in the famous “Carpe Diem” aphorism and “ect” abbreviation.